In a move to attract investors and solidify its deposit base, Bajaj Finance, a leading Indian non-banking financial company (NBFC), has announced a 25 basis point hike in its fixed deposit (FD) rates.
This marks the latest in a series of interest rate adjustments across the financial sector, following the RBI’s recent repo rate hikes.
The revised rates, effective immediately, apply to both new deposits and renewals of maturing accounts up to Rs 5 crore.
The most significant increase comes for the newly introduced 42-month “digital fixed deposit” tenure, offering a competitive 8.6% interest rate for the general public and a tempting 8.85% for senior citizens.
This compares favorably to the 8.35% offered on the traditional 44-month deposit.
- Competitive Rates: Bajaj Finance’s new FD rates place them among the most attractive in the NBFC space, particularly for longer tenures. This could entice investors seeking higher returns amidst rising inflation and interest rates.
- Digital Push: The focus on the “digital fixed deposit” highlights Bajaj Finance’s strategic shift towards digital channels. This aligns with the growing trend of online financial transactions and caters to tech-savvy customers.
- Impact on Market: The move is likely to trigger further competition within the NBFC sector, potentially leading to a wider range of attractive FD offerings across the market.
“This is a strategically calculated move by Bajaj Finance,” says Meenakshi Sharma, fixed income analyst at SeekhoNivesh.
With traditional banks lagging behind in rate hikes, Bajaj Finance is seizing the opportunity to attract deposits and diversify its funding base.
The focus on a digital-only tenure and higher senior citizen rates showcases a data-driven approach to target specific investor segments.
Bajaj Finance’s FD rate hike is a significant development that has the potential to disrupt the Indian financial sector. The coming weeks and months will be crucial in determining the long-term impact of this move.
Traditional banks may be pressured to follow suit, potentially leading to a broader upward trend in FD rates. This could benefit retail investors seeking higher returns on their savings, but also squeeze margins for lenders.